Reports from the Region VII Directors
Spring 2025
EDUCATION Director - sherry gamble, au, cpiw
Success is liking yourself, liking what you do, and liking how you do it.
~Maya Angelou
ALOHA REGION VII,
Spring is in the air—which means it’s time for warmer weather, blooming flowers, and that one client asking if floods are covered under their homeowner’s policy (again). But before spring season sweeps you off your feet, let’s talk about something equally thrilling: Education!
Our spring lineup of courses is designed to keep your brain as sharp as your underwriting instincts and fresher than a just-signed binder. If you're working towards a designation—we’ve got you covered (unlike that excluded peril).
So, pour yourself a cup of coffee, power up your laptop, and let's get learning—because in insurance, knowledge isn’t just power, it’s also a licensing requirement.
Monday, May 5, 2025
Region 1 Presents CLP Renewal: Solid Business Writing
5/5/2025 » 5/6/2025
Time: 6-8pm EST
Wednesday, May 14, 2025
Region 1 Presents CLP-A: Balancing Priorities
5/14/2025 » 5/15/2025
Time: 6-8pm EST
Monday, May 19, 2025
Region 1 Presents CLP: Coaching Conversations
5/19/2025
Time: 6:30pm-8:30pm EST
Bookmark the IAIP calendar so you have the latest schedule available anytime!
As always, if your locals or councils are hosting or facilitating any classes, please share them with your Regional Education Team so we can be sure to get them out on all the channels.
In Fellowship,
Region VII Education Director: Sherry Gamble, AU, CPIW
Region VII Education Liaison: Keri Herlong, CPCU, CIC, CRM, CISR, AIM, ACSR, CIIP, CLP-A, DAE, CRIS
Region VII Education Liaison: Leslie Door, MBA, CLP-A, CIIP, CIC, CISR
Marketing Director - Regina Lemanowicz, CLP
Marketing with Short-Form Video Content
Short-form video marketing involves creating concise videos, typically under 60 seconds, to capture attention and deliver messages quickly. These videos are often used on social media platforms and are known for their high engagement and viral potential. Most users only take a few seconds to decide whether to keep watching a video or to skip it. This means you need your video to stand out.
Key aspects of short-form video marketing:
Conciseness: Focus on delivering the core message quickly and efficiently.
Visual Appeal: Utilize captivating visuals like quick cuts, dynamic text, and eye-catching thumbnails.
Engagement: Design videos to encourage interaction through likes, shares, and comments.
Platform Specificity: Tailor content to the specific platform, considering its algorithm and audience.
Hooking Beginnings: Start with a compelling hook to grab attention in the first few seconds.
Call to Action: Include a clear call to action to encourage desired behavior.
Benefits of short-form video marketing:
Increased engagement: Short videos tend to have higher engagement rates than longer content.
Viral potential: The concise nature of short-form videos makes them more shareable and likely to go viral.
Brand awareness: Short videos can help build brand recognition and increase visibility.
Lead generation: Short-form videos can be used to generate leads and drive traffic to websites.
Adaptability: Short-form video formats can be adapted for various marketing goals and platform
TikTok, Instagram Reels, YouTube Shorts, these platforms will continue to be dominant in driving engagement and brand awareness, especially among younger audiences.
There are several “how to” guides available on YouTube that are very helpful in creating your short-form video content.
In fellowship,
Regina Lemanowicz, CLP - Region VII Marketing Director
Angie Garcia - Region VII Marketing Liaison
Sorah Korenberg- Region VII Marketing Liaison
MEMBERSHIP Director - alison holmes, ains, ais, cisr, cpiw, dae, clp
Greetings Region VII Members,
It is once again time for the majority of our members to renew their memberships. Hopefully, you have all received your email from IAIP advising you of your expiration and renewal information if you are one of those with a June expiration date. This information is also displayed on your homepage on the IAIP website.
A reminder that membership forms, if being mailed in, will need to go to the new Michigan address. Please be certain that you check with your HR department etc if they are in charge of mailing in membership forms to ensure they have the most updated corporate address.
We welcome any ideas you may have for enhancing our membership experience, so please let us know of any suggestions or questions.
In Fellowship,
Alison Holmes, AINS, AIS, CISR, CPIW, DAE, CLP – Region VII Membership Director
Sarah Jane Jara, CLP - Region VII Membership Liaison
Kim Cameron CPIW, CLP – Region VII Membership Liaison
Member-at-Large Director - sandy malone, cic, ciip, cisr, acsr, clp-A, DAE, dtm
Thank you to those who attended our virtual “MAL Spring Fling Happy Hour” in April. It was great to see, hear, and connect with you. What’s your plan for IAIP? Have you plans to travel? What about spring cleaning? Spring can be the perfect time of year for a fresh start! With summer fast approaching, what better way to start fresh than by doing some spring cleaning?
To be honest, the idea of housework isn’t very appealing on a sunny day. However, getting your home ready for spring is a great way to set the tone for the season. If you’re not much for cleaning, how about getting outdoors to plant flowers or going for a walk, what about attending or volunteering at a virtual course to keep connected.
Please keep in touch whether in person or virtually. If you’re looking to get involved by procrastinating spring cleaning, check out IAIP website for educational opportunities.
All the best to you and yours, and I look forward to seeing you at the 2025 IAIP Convention in OKC.
“Don’t let the perfect be the enemy of the good. Lower the bar. Spending ten minutes clearing off one shelf is better than fantasizing about spending a weekend cleaning out the basement.”
— Gretchen Rubin
Warmest regards,
Sandy Malone, CIC CIIP CISR CLP-A DAE DTM ACR
Region VII – MAL Director 2024-2025
IAIP FIT Task Force Co-Chair 2024-2025
425-876-0511 cell | 206-628-6354 work
sandy.malone85@gmail.com
Jolene Galvan, ACSR, CPIW, CISR-Elite, AIS, CPSR, AINS, DAE, CLP, MLIS - Region VII Member-At-Large Liaison
Sandy Holmes, CIC, CRM, CRIS, TRIP, CPIW, DAE - Region VII Member-At-Large Liaison
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